Snog. Not sure how it translates for our global readers, but we’re pretty confident that the design and brand identity created by London based ‘ico‘ for this coming soon frozen yogurt store is universal in it’s simplicity, sense of fun and downright funkiness. Scheduled for a Summer launch, Snog will sell natural frozen yogurts accompanied by fresh fruit which are low in fat, sugar and calories but not taste, a perfect treat for what we hope will be a better Summer than last years dismal wash-out.

While we don’t know much more about the company as of yet, we’re sure that if they have invested in an identity as strong as this then they will be producing some unique products and become an instant hit, rest assured as soon as we have more details we’ll let you know!