Beck’s have shown their commitment to supporting contemporary art for over 20 years. This year’s Beck’s Canvas bottles have been designed by 4 emerging artists and it is the first time the iconic green bottle’s original label has actually been replaced in mass-production since 1952.

The new limited edition labels will be available nationwide until late autumn featuring exclusive works of art chosen in partnership with London’s Royal College of Art. The Beck’s Canvas project has previously released collectors edition bottles and have featured young talent such as Damien Hirst, The Chapman Brothers, Tracey Emin and Yinka Shonibare, this year marks a landmark as it will see the four works of art adorn over 27 million bottles nationwide.