Your Message Here is a shop window art installation which has been conceived by Something’s Hiding Here for Urban Outfitters’ Philadelphia store, which faces the institute of contemporary art. Allowing visitors to the project website the ability to submit their own messages to be displayed on the wood marquee, the installation is an ingenious combination of the power of modern technology and traditional industrial signage. The romantic notion that anybody, anywhere can be a part of this project is what makes it so appealing. Every day the new messages will be featured on the website, so keep checking back for updates, and why not have a go yourself.