If you’re a frequent underground user in London then you may well have seen cryptic messages on beautiful soft focus psychedelic pastel backgrounds like the one above. Posters with seemingly random messages and a call to action of Googling particular keywords are being plastered all over the tube and it all seems to be part of a wonderfully sophisticated piece of marketing for the new album from a big name recording artist…..
Following the instructions to Google particular keywords on the poster campaign takes you to a sweetly designed YouTube channel hosting the four short clips which feature beautifully shot, and again rather cryptic, stories, including a female kickboxer in Bangkok, a couple finding a rather bizarre kind of freak show in the ‘Deep South’, an old lady living on a landfill site in Rio and a family in Mumbai.
We just adore the use of colour in the stunning campaign and the beautifully shot video footage and we love the fact that a big name artist and record label are using new media in such a creative way, this use of mixed medium marketing is perfect for a teaser campaign. Whether we like the album quite as much as we do the marketing remains to be seen however!
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