We’ve always maintained that it would take a hell of a lot to get us out of Paul Smith socks but if anybody was going to go some way to pursauding us to step out of our favourite brand of foot-underwear then Happy Socks are having a good go. Simplicity is the key for these cool Swedes and the range of bright unisex socks are fun and hip, just like the photography (which has left us with a rather strange potential foot fetish) used on their equally simple and stylish website. Produced by a Turkish family company who supply socks to the Belgian and Turkish army you would expect that the quality and longevity of these garments will be up to a very high standard.