Having premiered in the Autumn in the US, ‘Buffy for adults’ True Blood, has been scheduled for a UK debut this Summer and even if the show itself turns out to be another wannabe Hollywood bore-fest it certainly looks like we can expect some innovative marketing to be heading our way if past efforts are anything to go by. This brilliantly innovative billboard has been launched recently in New Zealand and takes ambient media to potentially dangerous new extremes, for vampires at least.
Previously, HBO themselves have used a cheeky campaign featuring a fake ‘blood’ beverage, Tru Blood, and their social network heavy official series website is laden with much marketing goodness such as the BloodCopy news blog and the fan’s Wiki. Here’s hoping that FX UK get themselves a top advertising agency and throw out some equally innovative marketing for the Summer launch of True Blood.
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