Just in time for April 1st, this excellent piece of guerrilla/viral/call-it-what-you-will marketing has already pulled the proverbial leg of several blogs out there already thanks to it’s pretty believable back story and some beautifully crafted computer graphics. The premise of a flying ‘Hotelicopter’ is perfectly feasible as is the entertaining Soviet military story outlined on the ‘Hotelicopter‘ website, dig a little deeper however and you’ll get a sniff of who is behind this entertaining marketing stunt. The onboard cabins are apparently designed in cooperation with ‘Yotel‘, the budget airport hotel brainchild of Yo! Sushi entrepreneur, and former BBC Dragon, Simon Woodroffe.
Whilst this is bound to generate a huge amount of publicity for the Yo! Company, and upset those countless naiive bloggers, we can’t help but feel a sense of sadness when browsing the ‘Hotelicopter‘ website that this is infact an elaborate marketing hoax and possibly the best April fools day joke we can think of in a long time, as the ‘Hotelicopter’ sure seems like it would be fun……. Then maybe we’re the ones who have been had and this really will come true, in which case, book us on the inaugural Summer tour!
Words By;
James Davidson; Editor in Chief
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http://www.urbanghostsmedia.com Tom
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chris jones