Pure Magenta is both an online showcase of the outstanding work of the wonderfully talented Sarah Kissell and a ‘luxury brand degradation’ art project. In a progression from her brilliantly perceptive ‘Faux Real’ work which explores the counterfeit culture in high fasion, Pure Magenta sees Kissell continuing her fascination with haute couture’s identity crisis and in particular the movement of diffusion labels which increasingly see the brand logo taking prominence over the actual product itself. Another great body of work, and a further continuation of Kissell’s passion for the perverse public fascination with iconography is that of her ‘Still Remains’ exhibition, a celebration of Jackie Onassis’ birth as an icon through the assassination of President John F. Kennedy.
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