Started in 2002 as ‘a reaction to the mass of bland, uninspiring men’s fashion stores lining the UK’s high streets’, Steve Sanderson’s Oi Polloi in Manchester is a pioneer in the revival of traditional British gentleman-type garb with names like Barbour, Belstaff and Nigel Cabourn sitting alongside equally blokey international labels such as Atelier LaDurance, A.P.C. and Lee. Currently being given away in a limited edition with all orders, ‘Rig Out’, a naval term, is a small and well written fanzine produced by the boys at Oi Polloi, with some brilliant design and photography, that gives their customers an insight into their interests, sensibilities and buying policy.
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