Apple’s Mac Book Air may be the world’s thinest, and of course most elegant, laptop, but the UK still has the world’s most annoyingly bulky plug. That’s the problem that Min Kyu Choi’s intuitive attempts to solve with his entry for this year’s James Dyson Award. Whether or not he wins the competition is seemingly irrelevant as it looks like he should easily bag himself a top job at the world’s most prestigious computer manufacturer. His answer to the nagging flaw in plug design is as beautifully designed as it is ingenious and his outrageously astute addons of a multi-plug adapter and USB ports are nothing short of product design genius.

Min Kyu Choi's Folding Plug
Min Kyu Choi's Folding Plug
Min Kyu Choi's Folding Plug
Min Kyu Choi's Folding Plug