Having been a massive supporter of arts and music for over 20 years, Beck’s have a sound reputation for respectable collaborations which have seen artwork from the likes of (the seriously lacking in sense of humour) Damien Hirst, The Chapman Brothers, Tracey Emin and Gilbert & George. This month sees the UK’s most imported lager adorning a series of hip London public houses with music inspired artwork, including Shoreditch’s ‘The Old Blue Last’ (pictured above) as inspired by The Cure’s Love Cats, along with giving up their iconic label to bespoke artwork from Ladyhawke, and, erm, Hard-Fi, who we haven’t pictured through fear of losing credibility by association.
no comments