As you will probably know, Phaidon are one of the world’s most celebrated publishing houses. Beautifully designed, hefty tomes featuring the likes of top chefs such as Ferran Adria to definitive illustrated biographies such as the majestic ‘Le Corbusier Le Grand’ through to their essential Wallpaper* City Guides, Phaidon produce the coffee table icons that everybody wants to own. It’s probably an understatement then to say that their foray into the ever-expanding ‘pop-up’ craze will be nothing short of a sure fire success. Located opposite London’s Royal Academy of Arts, this temporary flagship store will be around until the end of London 2010, catch it while you can.