Young designers Gareth Emmett and Rhys Dawney had a simplistic vision… to create super-length t-shirts, but without the extra girth, and that’s just what they did. Throw in some wonderfully minimal geometric designs, a ridiculously simple and perfectly descriptive name and some achingly hip photography and you’ve got yourself a fashion label. Long look set to continue causing waves in the industry with their second collection and set-to-be-iconic hooded tee with pockets now available along with a determined promise that this is just the beginning….
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