Whoever said that the iPad wouldn’t change things may well like to take a little look at this ridiculously creative approach to magazine publishing, courtesy of all-digital publication, VIVmag. Along with co-directors Cory Strassburger and Ming Hsiung, photographer Alexx Henry has created an interactive motion cover and feature spread for VIVmag, with thoughts of the unmistakable potential of tablet technology foremost in their minds. With the imminent launch of the iPad in mind, Henry’s feature spread perfectly demonstrates the breathtaking potential of next-gen publishing… with moving images and interactive content offering a unique appeal to traditional magazine spreads, the prospect of interactive high fashion is certainly one to whet the appetite of even the most ardent iPad denouncer….

Video demo and making of, right after the jump…..