When commissioned to design a new deli from internationally renowned Indian restaurant Smoke House Grill, Mumbai based environment designers, The Busride, were posed with the task of creating “a fun, informal, buzzing Deli space, which turns into a mood-lit, quieter and more romantic evening space.” Their response was to throw convention to the wind and deliver a truly original space… challenging the diners conception of what is 2D and what is 3D by hand illustrating – over a 25 day period – each and every element of the interior, from the outdoor signage and main door, to wallpapers, cabinets and even objects such as the phone. Eccentric, captivating and, most importantly of all, inviting, the space created for New Delhi’s ‘Smoke House Deli’ is an unequivocal success….