Lyell Pre-Spring Lookbook

With an increasingly devoted following from the fashionistas in the know, New York based Emma Fletcher, her label Lyell – and her Nolita located boutique – have become somewhat of a hit, thanks in no small part to Fletcher’s lovingly fragile, vintage style. With a wonderfully shot – by New York based photographer, Danielle St. Laurent – and distinctly 70s French influenced, lookbook for her new collection, we caught up with one of New York fashion’s leading ladies for a bit more info on the collection…..

“This simple pre-spring collection has some luxury pieces such as the lambskin jacket that has a hand – painted linings of subtle watercolor clouds on the lining. Purple suede shorts that also have this lining. Scalloped pieced handbags.

The collection also has some basics for everyday – denim wrap shorts ( hand painted binding) , ballet leotards with color netting inserts, hand knitted striped vests, delicate 70′s chiffon blouses with tiny pleating, embroidered cami’s with tiny dots – colored sweaters and cardigans. All to make a brighter more playful collection for spring.”

Photography by Danielle St. Laurent / Furniture & Location ruckercorp