Shop fittings, especially so in small shops, can be so depressingly formulaic. Rows of railing, shelves, and the odd unique touch here and there…. that’s what we find so refreshing about Gitta Gschwendtner‘s strikingly minimalistic interior for Shoreditch’s design curiosity emprorium, Lik+Neon. The design store’s unique range of clothing, art mags, objects and jewellery are given room to breathe by Gschwendtner’s clever use of square pegs, bungee cord and limited use of traditional shop fittings. The pièce de résistance here is the milk carton ceiling installation…. hanging like a sublime cloud of light over the bright white interior, the one-off lighting system is an artwork in it’s own right – and a fitting finale to a truly unique interior.