With news today that the 138 acres that surround the iconic hillside sign are to be protected – thanks, in no small part, to a £580,000 donation courtesy of ‘The Heff’ – from investors, whose plans were to develop the land with a high-end housing estate, we thought we’d show you this exceptionally lavish concept by well-respected Danish agency, Bayarch. Offering a unique vision for the famous sign, Bayarch propose a sensational hotel, spa, cinema and clubs to overlook the City of Angels, whilst still maintaining the iconic panorama… perhaps someone should show this to the star-studded trust who have ended the prospect of development by purchasing the land for $12.5 from a group of Chicago investors…..

Hollywood Sign Concept by Bayarch
Hollywood Sign Concept by Bayarch
Hollywood Sign Concept by Bayarch
Hollywood Sign Concept by Bayarch
Hollywood Sign Concept by Bayarch
Hollywood Sign Concept by Bayarch
Hollywood Sign Concept by Bayarch
Hollywood Sign Concept by Bayarch
Hollywood Sign Concept by Bayarch
Hollywood Sign Concept by Bayarch
Hollywood Sign Concept by Bayarch
Hollywood Sign Concept by Bayarch