What better way to kick off our brand new film feature, than with Logorama, the winner of this year’s Oscar for animated short. Created by French animation studio H5, Logorama sees a universe and its inhabitants created entirely from globally recognised brand names and symbols. The film opens to Dean Martin’s ‘Good Morning Life, revealing a Malibu island and MSN butterflies forming the landscape of LA, going on to show towering skyscrapers of Colgate, buildings of LEGO and even a Hot Wheels carnival.
The narrative takes off within this incredibly detailed and humourous animation, when two Michelin Man police officers spot the evil Ronald McDonald – a criminal on the run. Soon enough the chase is on, bringing the whole town into a state of panic. That is, until nature takes the matter into its own hands and brings the film to its climax…
Logorama is a brilliantly-conceived and witty piece, acknowledging the intrusive character of commercial branding in our day-to-day lives by taking product placement to a new – and frankly hilarious – level. Yet, in spite of its political message, the combination of colour, graphics and overwhelming familiarity in this logo-saturated world really draws us in…
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