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A.F. Vandevorst, Guerrilla Store Aktion 1

heavy dose of art & drama injected into the cult of 'pop-up'.....

A.F. Vandevorst, Guerrilla Store Aktion 1

As many of the larger brands around the world continue to deliver staid, unadventurous – often undecorated – ‘pop-up’ stores, the once stimulating cult of guerrilla stores has been written off by many as somewhat of a fad… a tired one at that. It’s enlightening then to see the concept presented with style, energy and a distinct hallmark of class. Belgian fashion label, A.F. Vandevorst, have done just that here with their world war era field hospital concept for this Antwerp pop-up… the intention of the ‘Aktion’ guerrilla stores is to present the installation within unoccupied premises around the world – including boutiques, laundrettes and bakeries – for a maximum of three months at a time. The Antwerp store has recently closed, however it’s thought that Brussels could be next….

A.F. Vandevorst, Guerilla Store Aktion 1
A.F. Vandevorst, Guerilla Store Aktion 1
A.F. Vandevorst, Guerilla Store Aktion 1
A.F. Vandevorst, Guerilla Store Aktion 1
A.F. Vandevorst, Guerilla Store Aktion 1
A.F. Vandevorst, Guerilla Store Aktion 1
A.F. Vandevorst, Guerilla Store Aktion 1
A.F. Vandevorst, Guerilla Store Aktion 1
A.F. Vandevorst, Guerilla Store Aktion 1

Photography by: Ann Vallé

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