We, like so many others around the world, are struggling to contain ourselves with excitement about next month’s carnival of football – or ‘soccer’ for our US readers – and you can always heavily rely on the heavyweight champions of marketing to come up trumps with a piece of advertising/entertainment that perfectly sums up the feelings of the footballing world. Nike’s 2010 World Cup advert focuses upon the expectations of a nation and the potential for greatness that each of the competing athletes feels…. moments of glory snatched, shared and stolen. Sensationally shot, beautifully edited and perfectly written, the Oregon based sportswear giants have once more provided a golden moment of marketing that will be on everyone’s lips for the coming months……

Nike World Cup Advert