We love East London’s über-hip outfitters, Lazy Oaf and we also love the vividly brilliant photography of Dan Wilton – we were therefore suitably blown away when their latest Lookbook – their super-cool SS10 collection, shot on Southend-on-Sea’s seafront by Wilton – dropped into our inbox. Kind of a wonderfully “fuck you” Brit alternative to those preppy New England shoots you see in GQ, the label’s beautifully illustrative style – bright, bold graphic prints – looks better than ever with the backdrop of the brash, trashy British seaside, so perfectly captured by Wilton…..