Having been produced in the UK for more than 100 years, and with a ‘no major sponsorship’ mantra that affords them this luxury, New Balance are a unique brand in a big-money, cheap-manufacture sportswear market – and that’s as refreshingly admirable as it is remarkable for this day and age. Showing at this month’s Bread & Butter Berlin trade show, their Flimby shoebox factory pays homage to the real Cumbrian factory that still churns out classic styles with modern materials and commemorates the brand’s core beliefs. Oh, and it looks rather cute too…..
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