Shoreditch’s unique luxury-budget – yes, it appears the two can sit side by side – hotel, runs a similar price structure to that of budget airlines, with a low rate available for those booking well in advance and prices increasing as the arrival date nears. It’s a simple but effective concept, and along with super-cool interiors, a bustling bar and restaurant and their sensationally popular £1 room sales, it’s a concept which has brought the Hoxton Hotel huge success. Not content with standing still however, the hotel has recently tasked 3 designers – namely Project Orange, Suzy Hoodless and Adrian Kilby – to work their magic on 3 new rooms, all with ‘East London’ as a theme. The results are predictably outstanding, and each of the new rooms look staggeringly stylish. We’re hoping to get inside them very soon and bring you a more detailed report on the rooms and their designers, until then, here’s some cracking, hot off the press photographs to whet your appetite….




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Timothy George
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Lucio