We’re big fans of East London’s super-cool creative/fashion label, Lazy Oaf, and have long been admirers – we featured their Southend-on-Sea, trashy seaside SS10 Look Book back in May – of their wonderfully bright graphic tees and über-kitsch stationery and accessories. It’s no surprise then, that we’re suitably impressed with the latest additions to their collection, and our favourite by far has to be this wonderfully over the top, rainbow coloured rucksack. If you really couldn’t give two hoots whether or not brown is the new black and are yet to look up the dictionary definition of refined – and let’s be frank, that’s just no fun is it? – then this super statement of happiness and easy-going attitude is most certainly for you…

