You may well have seen Beck‘s latest ‘art label’ campaign in which French indie-popsters Phoenix, alongside emerging artists Inventory Studio and Valero Doval, have created limited edition labels for the German beer brand, with every bottle or can bearing a code that can be exchanged for free music at Play.com. If you were near the Foundry in East London or Birmingham’s Bullring this week then you may also have seen emerging artist Jamie Brown abseiling with a spray can or Inventory‘s Robert Boon and David Lane using thousands of CDs – each charged with the task of creating a huge ‘live art’ billboard to promote the campaign. Embracing art and marketing innovation is an integral part of what Beck’s do and rather lovely it is to see an international brand pushing the envelope, and indeed, pushing emerging artists onto a higher platform. Quite literally…