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OHWOW Pop-Up at Cappellini SoHo

blindingly unique festive pop-up space hits New York...

OHWOW Pop-Up at Cappellini SoHo

OHWOW's festive pop-up alludes to wrapped presents with its bold cellophane wrapping almost presenting the store itself as one super-sized gift...

You may recall OHWOW’s Greenwich Village retail space from back in June, if you do then you’ll quite possibly recognise architect/designer, Rafael de Cárdenas’ particularly vivid style, as he’s once again partnered with OHWOW’s Al Moran and Aaron Bondaroff to create a blindingly brilliant pop-up retail space within Italian brand Cappellini‘s Wooster Street flagship store. Nodding to the graphic elements of their fixed store, OHWOW’s festive pop-up alludes to wrapped presents with its bold cellophane wrapping almost presenting the store itself as one super-sized gift. Intensely unique, the OHWOW pop-up jars splendidly with the super-bright red interiors of the Cappellini store and needless to say the stock is as impressive as the design – with contemporary artists such as Terrence Koh, Jim Drain, and Scott Campbell having been commissioned to create unique hand-painted holiday ornaments that will be on display and for sale until the pop-up’s doors close in January…

OHWOW Pop-Up at Cappellini SoHo
OHWOW Pop-Up at Cappellini SoHo
OHWOW Pop-Up at Cappellini SoHo
OHWOW Pop-Up at Cappellini SoHo
OHWOW Pop-Up at Cappellini SoHo
OHWOW Pop-Up at Cappellini SoHo

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