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Les Ateliers Ruby, Paris Boutique

new shop's rugged elegance embraces brand's high values...

Les Ateliers Ruby, Paris Boutique

Having collaborated with the likes of Karl Lagerfeld, Maison Martin Margiela and, erm, Sponge Bob Square Paints, the French purveyors of über-chic helmets – Les Ateliers Ruby – have just opened the doors of their first physical boutique, located close to Le Louvre and Palais Royal at #1 Rue Hérold. Housing limited runs, art editions, one-offs and carefully curated items that echo “Ruby’s universe and demanding aesthetic” – the central Paris store is also to be home to a changing display of beautifully restored classic motorbikes and, designed entirely by Ruby head-honcho Jérôme Coste, the rugged elegance of the brand is embraced with riveted aluminium furniture and the same quilted cardinal leather that you’ll find inside the luxury helmets. Slick, stylish and decidedly luxe – the store is the perfect complement for their products…

Les Ateliers Ruby, Paris Boutique
Les Ateliers Ruby, Paris Boutique
Les Ateliers Ruby, Paris Boutique
Les Ateliers Ruby, Paris Boutique
Les Ateliers Ruby, Paris Boutique
Les Ateliers Ruby, Paris Boutique

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