A firm favourite with editors of so-hip-it-hurts glossies around the world, Jonny Johansson’s ACNE have come a long way since 1997 – when he gave out 100 pairs of jeans to his friends and family in Stockholm. Now Johansson – the creative force behind one of the world’s most in-demand lifestyle labels – is opening a second boutique in Paris; and continuing to ply the brand’s minimal Scandinavian aesthetic… “Let’s just say it’s not French. I absolutely love Paris, but I had to do something Swedish. Especially the colour, it’s very non-Parisian”. The remnants of crude, industrial walls are all that remain of this former garage; bold, crisp yellows and reds now accompany elegant aluminium partitions where the cars and oil once were, whilst avant garde furnishings and contemporary LED lighting complete the typically uncompromising space…
Let’s just say it’s not French. I absolutely love Paris, but I had to do something Swedish. Especially the colour, it’s very non-Parisian...


