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Prada’s 24 h Museum

fashion giant's study of modern iconography...

Prada’s 24 h Museum

Vezzoli's sculptures - photographs mounted onto foamboard - of classical figures with celebrity faces, lined the main hall of the delightfully shocking pink 'cage'...

Blink and you missed it. This collaboration between fashion giant Prada, architecture icon Rem Koolhaas’ research studio – AMO, and celebrity obsessed artist Francesco Vezzoli, opened on January 24th and – as the name suggests – was gone by the 25th. Vezzoli’s sculptures – photographs mounted onto foamboard – of classical figures with celebrity faces, lined the main hall of the delightfully shocking pink ‘cage’, whilst elsewhere the “Salon des Refusés” – inspired by museum’s ‘hidden archives’ – shrouded a discreet disco dance floor.

Unsurprisingly the celebs turned out in force, with the likes of Marianne Faithfull and Anna Wintour allegedly throwing shapes to a Kate Moss DJ set – how very A-List, darling. But, forget the glamour, forget the mwah-mwah fashion set, what’s intriguing about Prada’s 24 h Museum is the examination of the concept of iconography and Vezzoli’s satire on celebrity. Will the human race be looking back at Courtney Love or Natalie Portman in a few centuries? Who knows, but we’ll bet our bottom dollar that they’ll still be admiring Koolhaas’ breathtaking spaces…

Prada's 24 h Museum
Prada's 24 h Museum
Prada's 24 h Museum
Prada's 24 h Museum
Prada's 24 h Museum
Prada's 24 h Museum
Prada's 24 h Museum

Images courtesy OMA

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