Julian Brown

Roll up, roll up; the biggest egg hunt in history is underway… but, why do we care? you ask! Is this sort of frivolity worthy of We Heart pixels? It is when some of the biggest names in design, fashion, art and architecture are involved. A Zaha Hadid designed egg for Easter anybody? Yes indeed – that’s the kind of calibre of artist whose individually designed eggs have been hidden around the capital for the next month or so.

With eggslusives from fashion icons like Zandra Rhodes and Vivienne Westwood, through Sgt. Pepper’s icon Sir Peter Blake and onto up-and-coming names such as the brilliant Kate Moross and We Heart faves Carnovsky, The Big Egg Hunt aims to raise some £2million for children’s charities Elephant Family and Action for Children. There’s maps and an app to help you uncover the 200 hidden gems and, much in the same vein as the famous Cow Parades, the artworks will eventually be auctioned off for the worthy causes…