Thought-provoking isn’t the word. This flashmob style viral campaign for international anti-trafficking organisation Stop The Traffik lures its viewers into a perfectly-executed false sense of frivolity and humour, before BAM – coming in like a particularly unpleasant uppercut from Manny Pacquiao with the powerful message, leaving it resonating uncomfortably. Belgian agency Duval Guillaume must have felt pretty smug with themselves having seen the contemplative faces of the stunt’s audience – their client equally so at the commercial’s online impact.