Just in time for April 1st, this excellent piece of guerrilla/viral/call-it-what-you-will marketing has already pulled the proverbial leg of several blogs out there already thanks to it’s pretty believable back story and some beautifully crafted computer graphics. The premise of a flying ‘Hotelicopter’ is perfectly feasible as is the entertaining Soviet military story outlined on the ‘Hotelicopter‘ website, dig a little deeper however and you’ll get a sniff of who is behind this entertaining marketing stunt. The onboard cabins are apparently designed in cooperation with ‘Yotel‘, the budget airport hotel brainchild of Yo! Sushi entrepreneur, and former BBC Dragon, Simon Woodroffe.
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Having premiered in the Autumn in the US, ‘Buffy for adults’ True Blood, has been scheduled for a UK debut this Summer and even if the show itself turns out to be another wannabe Hollywood bore-fest it certainly looks like we can expect some innovative marketing to be heading our way if past efforts are anything to go by. This brilliantly innovative billboard has been launched recently in New Zealand and takes ambient media to potentially dangerous new extremes, for vampires at least.
If you’re a frequent underground user in London then you may well have seen cryptic messages on beautiful soft focus psychedelic pastel backgrounds like the one above. Posters with seemingly random messages and a call to action of Googling particular keywords are being plastered all over the tube and it all seems to be part of a wonderfully sophisticated piece of marketing for the new album from a big name recording artist…..
Whilst standing at the bar during Tuesday’s Champions League semi-final there was something on the grainy projected screen which caught this writers attention and we just couldn’t take our eyes off it. It was the premier of Guy Ritchie’s (yes I just said Guy Ritchie) new ad for Nike Football which follows the fortunes of a gifted young dead ball specialist on his rise to International fame, getting some knocks along the way and featuring the games biggest stars.
Whilst the permanently flat capped middle class mockney buffoon is now all but incapable of putting together a full length flick, it appears he has found his forte in this more throwaway of mediums, the first person perspective is new, exciting and a fantastic way to feel a part of the furiously fast game and it’s brilliantly executed, well, apart from the bit where Wenger’s head appears to be stuck on. Let’s just hope he doesn’t find some way of shoe-horning the muscular one into his next commercial!
Watch it here.
It came to our attention last night on the BBC’s Money Programme that (thanks in no small part to the rise of James Blunt loving, sandal wearing, cider over ice quaffers) sales of Guiness have been falling
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A 20-strong female choir decked out in futuristic technicolour capes who sing and scream about drinking and smoking over a post-dubstep clatter... Gaggle are the London based rebel yell we've all been waiting for. Previously mentioned in our midweek newsletter, their debut, 'I Hear Flies', is released today and yes, it's rather brilliant....
We love this cute little illustration from Central Illustration Agency's Chris Brown for Carluccio's
'The Lambeth Palace' is London's "newest, darkest and dirtiest purpose built cinema".... the temporary space set up by street art legend Banksy is showing his new film until March 4th, there's only a very few tickets left, so if you're in town between now and then, we suggest booking them right now....
Independent Dublin based design studio, Superfolk, are launching a new range of products at this week's Stockholm Furniture Fair, that will pay tribute to Irish heritage... whilst remaining desirably modern.
Loving this high quality print from the ever-impressive Scott Hansen... highly limited to 200 pieces so move quick.
Previously only available in German, Berlin’s Innervisions have released a limited English run of Tobias Rapp’s book, ‘Lost and Sound: Berlin, Techno and the Easyjetset’. Investigating the city's love affair with electronic music and the world's descent upon the German capital in search of the ultimate party....
Ether, the Southbank Centre's annual culture-fest of music, art, technology and experimentation is back from 16th - 24th April with the likes of Lou Reed's Metal Machine Trio, Broadcast and Gil Scott-Heron... the highlight for us has to be the 23rd where mindfuck genius Chris Cunningham performs a live multimedia extravaganza... expect to be disturbed....
Running from 5th - 13th February at the rather brilliant Darkroom, 'An Exhibitional Orgy of Love Hearts' is a celebration of Saint Valentine's in which a host of creative types have been commissioned to create a piece of work based upon the heart.... All pieces will be for sale for £125, with a portion of the profits going to the Haiti Fund
The latest product from magic industry pioneers, theory11, is this rather tasty set of playing cards that commemorate 125 years of design and development by the US Playing Card Company....
Everyones favourite handmade accessory makers, Hard Graft, are already on the 'case' with an iPad prototype... nearly as fast as these domain name jerks...
Gaggle: ‘I Hear Flies’
Chris Brown for Carluccio’s
Banksy's Cinema
Superfolk
ISO50 'Adrift' Print
Lost and Sound
Ether 10
An Exhibitional Orgy of Love Hearts @ Darkroom
Bicycle 125 Playing Cards
Hard Graft iPad Case
