You may well remember that a little while ago we brought you Dulux’s brilliant ‘Let’s Colour’ project – we called it a “community focused project has seen car parks, schools, streets and squares transformed from dull, oppressive, grey spaces into areas of eye-poppingly vivid colour… enlightening the locals with the team’s passion as they go.” Well, the culmination of this beautifully different approach to big-business marketing is a really quite brilliant 2 minute film, shot throughout the project’s four week run in Brazil, France, London and India, by award winning director Adam Berg. Soundtracked by Sigur Rós’ frontman Jónsi Birgisson, the touching film really communicates the genuine warmth and emotion of this lovely little campaign…..
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Dulux ‘Let’s Colour’ Project Video
the results of paint giant's recent international project....
May 28th, 2010
Nike World Cup Advert
'Write The Future' beautifully epitomises the world's expectations....
May 21st, 2010
We, like so many others around the world, are struggling to contain ourselves with excitement about next month’s carnival of football – or ’soccer’ for our US readers – and you can always heavily rely on the heavyweight champions of marketing to come up trumps with a piece of advertising/entertainment that perfectly sums up the feelings of the footballing world. Nike’s 2010 World Cup advert focuses upon the expectations of a nation and the potential for greatness that each of the competing athletes feels…. moments of glory snatched, shared and stolen. Sensationally shot, beautifully edited and perfectly written, the Oregon based sportswear giants have once more provided a golden moment of marketing that will be on everyone’s lips for the coming months……
Nike World Cup Advert
Just in time for April 1st, this excellent piece of guerrilla/viral/call-it-what-you-will marketing has already pulled the proverbial leg of several blogs out there already thanks to it’s pretty believable back story and some beautifully crafted computer graphics. The premise of a flying ‘Hotelicopter’ is perfectly feasible as is the entertaining Soviet military story outlined on the ‘Hotelicopter‘ website, dig a little deeper however and you’ll get a sniff of who is behind this entertaining marketing stunt. The onboard cabins are apparently designed in cooperation with ‘Yotel‘, the budget airport hotel brainchild of Yo! Sushi entrepreneur, and former BBC Dragon, Simon Woodroffe.
Having premiered in the Autumn in the US, ‘Buffy for adults’ True Blood, has been scheduled for a UK debut this Summer and even if the show itself turns out to be another wannabe Hollywood bore-fest it certainly looks like we can expect some innovative marketing to be heading our way if past efforts are anything to go by. This brilliantly innovative billboard has been launched recently in New Zealand and takes ambient media to potentially dangerous new extremes, for vampires at least.
If you’re a frequent underground user in London then you may well have seen cryptic messages on beautiful soft focus psychedelic pastel backgrounds like the one above. Posters with seemingly random messages and a call to action of Googling particular keywords are being plastered all over the tube and it all seems to be part of a wonderfully sophisticated piece of marketing for the new album from a big name recording artist…..
Whilst standing at the bar during Tuesday’s Champions League semi-final there was something on the grainy projected screen which caught this writers attention and we just couldn’t take our eyes off it. It was the premier of Guy Ritchie’s (yes I just said Guy Ritchie) new ad for Nike Football which follows the fortunes of a gifted young dead ball specialist on his rise to International fame, getting some knocks along the way and featuring the games biggest stars.
Whilst the permanently flat capped middle class mockney buffoon is now all but incapable of putting together a full length flick, it appears he has found his forte in this more throwaway of mediums, the first person perspective is new, exciting and a fantastic way to feel a part of the furiously fast game and it’s brilliantly executed, well, apart from the bit where Wenger’s head appears to be stuck on. Let’s just hope he doesn’t find some way of shoe-horning the muscular one into his next commercial!
Watch it here.
It came to our attention last night on the BBC’s Money Programme that (thanks in no small part to the rise of James Blunt loving, sandal wearing, cider over ice quaffers) sales of Guiness have been falling
our sponsors
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from The Import
We caught up with New York based artist Devin McGrath who, in his beautifully crafted, unique style, bashes out darkly inspirational artworks with an enviable ease……
Clean and crisp, thoughtful illustration is a strong presence in the delightful portfolio of Welsh, Manchester based graduate Gareth Hughes.....
They love fellow Bristolian Banksy – in no small part due to making them a lot of money – but rate Tracy Emin as “nonsensical shit”. Here's our studio spotlight on Taxi Studio.....
The Dead Photos is an inspiring collection of macabre, touching, humorous and enlightening images that offer a delicate insight into the fragility of human life.
Half English half Japanese, London-based Jiro Bevis knocks out record covers, club flyers and editorial pieces with a ridiculously cool, 1980s retro vibe to them....
It’s great to see a company have a strong visual identity running throughout their brand – and that’s just what Stockholm based Bedow Creative have achieved for Sweden’s largest organic grocery store, Eat! Ekoaffären.
Founded by the rather talented duo of Mark Tappin and Simon Gofton, Tappin Gofton is a London-based studio that knock out some wonderfully distinctive work
We asked the Portland studio some questions, which they blindly ignored – instead providing us with a delightful insight into their wonderfully twisted minds. Enjoy…..
Decidedly Brazilian, thanks to it’s colour and vibrancy, Rubens LP’s style is the perfect accompaniment to summer – and anyone who uses bulldogs in their work is sure to receive high precedence with us…..
Rolling out across Europe in coming weeks is this, rather difficult to watch, advert for Sony’s new range of 3D TVs – courtesy of Sexy Beast director Jonathan Glazer....
Devin McGrath
Gareth Hughes
Taxi Studio
The Dead Photos
Jiro Bevis
Eat! Brand Identity
Tappin Gofton
The Official Manufacturing Company
Rubens LP
Sony 3D TV Advert
