Canny marketing agency Provokateur (who work for the likes of Greenpeace and Great Ormond Street Hospital) have come up with an interesting concept and campaign website (We Want Tap), that challenges our views on bottled water and the association of sophistication and snobbery with this most essential of resources. Ever since Perrier water rose to fame in the 1980’s, ‘mineral water’ has been seen as the preffered drinking material of the middle and upper classes and there have been countless brands offering varying degrees of luxury water. With an increased sense of consumer responsibility however, comes a change in attitude towards this lavish and unecessary habit of the Western world, and that is exactly where ‘Tap‘ comes in…….
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Tap “Think Globally, Drink Locally”
Branding the 'de-branding' of a natural resource.......
July 11th, 2008
Unique, powerful, cutting edge, contemporary… not words commonly associated with youth projects are they? Christian Aid’s Ctrl.Alt.Shift however is looking to buck that trend and is really an exciting shift in traditional methods for engaging ‘the youth’, working on so many levels that it should, and indeed can, only be a great success. Aimed at a growing number of young people who care passionately about world change but who don’t have or don’t know of an outlet through which they can help, Ctrl.Alt.Shift is a well designed, well conceived concept which uses familiarly youth orientated concepts associated with online communities such as Bebo, MySpace, Facebook et al to encourage the target audience to participate and feel a part of the overall message and it’s aims.
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from The Import
We caught up with New York based artist Devin McGrath who, in his beautifully crafted, unique style, bashes out darkly inspirational artworks with an enviable ease……
Clean and crisp, thoughtful illustration is a strong presence in the delightful portfolio of Welsh, Manchester based graduate Gareth Hughes.....
They love fellow Bristolian Banksy – in no small part due to making them a lot of money – but rate Tracy Emin as “nonsensical shit”. Here's our studio spotlight on Taxi Studio.....
The Dead Photos is an inspiring collection of macabre, touching, humorous and enlightening images that offer a delicate insight into the fragility of human life.
Half English half Japanese, London-based Jiro Bevis knocks out record covers, club flyers and editorial pieces with a ridiculously cool, 1980s retro vibe to them....
It’s great to see a company have a strong visual identity running throughout their brand – and that’s just what Stockholm based Bedow Creative have achieved for Sweden’s largest organic grocery store, Eat! Ekoaffären.
Founded by the rather talented duo of Mark Tappin and Simon Gofton, Tappin Gofton is a London-based studio that knock out some wonderfully distinctive work
We asked the Portland studio some questions, which they blindly ignored – instead providing us with a delightful insight into their wonderfully twisted minds. Enjoy…..
Decidedly Brazilian, thanks to it’s colour and vibrancy, Rubens LP’s style is the perfect accompaniment to summer – and anyone who uses bulldogs in their work is sure to receive high precedence with us…..
Rolling out across Europe in coming weeks is this, rather difficult to watch, advert for Sony’s new range of 3D TVs – courtesy of Sexy Beast director Jonathan Glazer....
Devin McGrath
Gareth Hughes
Taxi Studio
The Dead Photos
Jiro Bevis
Eat! Brand Identity
Tappin Gofton
The Official Manufacturing Company
Rubens LP
Sony 3D TV Advert
