artists collaborate with iconic car to stunning effect....
Art
December 29th, 2009
Versace, Paul Smith, Missoni, Puma and Kate Moss are just some of the names to have decorated Mini’s in the past… and as the iconic car turns 50, without showing any signs of diminishing cultural impact, it’s now the turn of a collection of contemporary artists to offer their visual interpretations of how the car should look as part of a new art book published by Mini in Switzerland. The 10 artists, that include the likes of Seak, SMASH17, Fabian Bertschinger and Gigi Burn, have painted, sprayed, scratched and beautifully transformed a number of cars into sensational modern artworks that, along with individual, fully documented ‘making of’ photographs, are displayed in this brave marketing campaign…. If all multi-national corporations could pull off exciting and innovative projects on this level then the world would surely be a better place!
If there could be one thing that we ‘heart’ more than brilliant product design and innovative guerrilla marketing concepts it would have to be a crazed lunatic, with more than a passing resemblance for Hugh Fearnley-Whittingstall, hacking up antique furniture in the streets of Milan with a chainsaw, and that’s just what the rather eccentric Rolf.fr was doing during this years Milan design week. The Dutch architect turned product designer chose to ignore the traditional fixed, and prohibitively expensive, gallery spaces of the design week and instead headed straight for the streets of Milan with his contemporary meets vintage collection that toys with the endless possibilities of creating new, functional pieces from generations old furniture that is often thrown away.
April Fools..........
Hotels & Travel
April 1st, 2009
Just in time for April 1st, this excellent piece of guerrilla/viral/call-it-what-you-will marketing has already pulled the proverbial leg of several blogs out there already thanks to it’s pretty believable back story and some beautifully crafted computer graphics. The premise of a flying ‘Hotelicopter’ is perfectly feasible as is the entertaining Soviet military story outlined on the ‘Hotelicopter‘ website, dig a little deeper however and you’ll get a sniff of who is behind this entertaining marketing stunt. The onboard cabins are apparently designed in cooperation with ‘Yotel‘, the budget airport hotel brainchild of Yo! Sushi entrepreneur, and former BBC Dragon, Simon Woodroffe.
Entertainment
March 25th, 2009
Having premiered in the Autumn in the US, ‘Buffy for adults’ True Blood, has been scheduled for a UK debut this Summer and even if the show itself turns out to be another wannabe Hollywood bore-fest it certainly looks like we can expect some innovative marketing to be heading our way if past efforts are anything to go by. This brilliantly innovative billboard has been launched recently in New Zealand and takes ambient media to potentially dangerous new extremes, for vampires at least.
Design
October 14th, 2008
If you’re a frequent underground user in London then you may well have seen cryptic messages on beautiful soft focus psychedelic pastel backgrounds like the one above. Posters with seemingly random messages and a call to action of Googling particular keywords are being plastered all over the tube and it all seems to be part of a wonderfully sophisticated piece of marketing for the new album from a big name recording artist…..
Following on from the release of the limited edition Adidas x Cope2 range exclusive to Footlocker (which we featured along with an interview with the legendary graffiti artist himself) it looks like either Adidas or Footlocker have been busy with some tasty guerrilla marketing as these images, courtesy of ‘I Believe In Adv‘, and a terrifically tongue in cheek website show.
Food & Drink
November 27th, 2007
It came to our attention last night on the BBC’s Money Programme that (thanks in no small part to the rise of James Blunt loving, sandal wearing, cider over ice quaffers) sales of Guiness have been falling
