Eye Candy, Belgium

James Davidson — Tue, 27 Sep 2011 16:03:41 +0000

Creating a successful retail experience is a clever balancing act of many factors; branding, interiors, product, marketing… miss one vital ingredient and the whole soufflé comes caving in. That’s what makes this interiors, branding and packaging exercise by Belgian designers Creneau International so brilliant. They’ve gone and thrown all the ingredients together, into one super-cool retail cocktail. Designing colour-coded boxes for Eye Candy‘s collections of top-brand designer eyewear, the Belgium-based agency have in turn used the packaging as the key element of the store’s interiors… purchase the product and you take with you a part of the interior design. The focal element of the shop’s design becomes the shopping bag, the ‘take-home’ marketing, and the packaging for Eye Candy’s “extra goodies”, (cleaning spray, cleaning cloth, etc.). The embodiment of great design; Creneau’s Eye Candy store is a complex and astutely conceived idea, yet in practice is the height of simplicity…

Shades Down In Tokyo Town

James Davidson — Thu, 20 Jan 2011 18:31:32 +0000

Debuting late last year at Tokyo’s Calm & Punk Gallery, Shades Down In Tokyo Town is a curious exhibition of conceptual spectacles and sunglasses, created by specially commissioned international artists and designers, that is conceived by London based designer and creative director Karolina Kling and curator and exhibition designer Sofia Hedman, aka HEDMANKLING. Marrying the collection of eyewear – that jumps from the extravagant to the brilliantly absurd – with the fabulously whimsical designs of the exhibitions lavish, fantasy setting. Set to tour London, Gothenburg and Stockholm during 2011, HEDMANKLING’s wonderfully unique celebration of experimental eyewear is one to watch…

We Heart; Lifestyle & Design Magazine » Sunglasses

Eye Candy, Belgium

Shades Down In Tokyo Town